《 廣告那些事 About Marketing 》我倆惺惺相惜 情不自禁 - 關於比較式廣告Comparative Advertising
https://www.storyone.co/Article/show/1115/Comparative_Advertising_ad-marketing_campaign_plan-Rival-opponent-competitor-contestant-coke-vs-pepsi-drinks-BMW-mercedes-cars-tv_commercial-won-the-battle-but-lost-the-challenge關於比較式廣告(Comparative Advertising) 這種東西不是單純有創意就行,你還必須有個在各方面都旗鼓相當的對手。所以特別難能可貴
- 2020-10-04 22:37
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